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MediaPost Features Mobile Commons on how Brands Can Offer Value
Here’s a terrific article from MediaPost about how brands can truly “offer value” to their most loyal customers. By focusing on actual engagement instead of gimmicks, an organization can develop long-term relationships with their users that extend far beyond a one-off interaction. The article highlights Mobile Commons as an exemplar of that strategy, and is centered around an interview with our CEO, Jed Alpert.
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Jed co-founded and is the Chief Executive Officer of Mobile Commons. He is considered one of the foremost authorities on mobile communications strategy, and he and his work have been featured in the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, Fast Company, MSNBC and many more. He has guest lectured at the Kennedy School of Government and New York University, and has recently been a featured speaker at the Nonick International Conference on Internet Trends, the Nonprofit Technology Conference, the National Conference on Media Reform and more. Additionally, he is a frequent participant in Aspen Institute forums and Ford Foundation events. He is the author of the book The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone.
